There are a lot of moving parts that go into attracting the eye of the customer to your business, service or product. From marketing to development, the list is extensive and can be a tricky formula to pin down. One important aspect is the visual representation that a company puts out there. An issue which stems from this is one of the most crucial aspects of selling a product. That’s right, you guessed it, packaging. Getting the packaging of a product right is essential in creating the right first impression with the customer as often split second decisions will be made based purely on how the product looks. Have a look at a few businesses that got it right when it came to designing their packaging and as a result attracted the attention of the world.
When it comes to designing packaging or designing a product, being creative is what attracts the attention of the masses. Standing out from the crowd is a difficult task but when achieved is worth its weight in gold. The Goldfish teabags are a fantastic example of this as they are simple yet mesmerising in their design. A great way to liven up your daily cuppa and a humorous product to keep you entertained for hours.
With most of the eye catching product packaging, one thing runs common throughout. The simplicity in design. It doesn’t require the bells and whistles which some businesses assume, it requires something simpl
e yet different. The Trident Gum packaging aims to humour the customer in its mouth design which is sure to get a chuckle or two.
Another bit of creativity that goes a long way in humouring the customer. The beauty of this packaging is that it appeals to anyone. From young kids to mothers, the design is sure to attract attention and is intelligent in the way it shows you the baking process behind the cupcake.
Another in the food range, this design pays homage to the Chrysler Building in the Big Apple. One of the most recognisable landmarks in all of the US, this pasta product design is elegant and stylish in its design and will have customers double taking when they first lay their eyes upon it. Not only does it attract the attention of New Yorkers, it appeals to anyone who know American culture and does its job by standing out from the crowd.
When you think health and fitness you often think diet and this is where this packaging gets it right. Aiming at gym goers, this packaging makes use of the buns inside the packaging to make a toned set of abs. Eat our high protein buns and get yourself a set of abs like these is the message which is sure to cause a laugh or two when you first come across it.