online design

Design Tips Perfect for Boosting Your Online Presence

 

In today’s internet age, the importance of having a successful online presence has never been greater. With more than 45 million people having access to the internet across the UK it is extremely important that your company has an online presence. Although it is vital to be available to the customer online, not everyone gets it right. You need to have a strategy put in place to ensure customers come back and love your site. These website design tips will help boost your online presence and success.

Be Inviting

Customers like to feel that they are welcome when they visit a website. If you successfully design your website to invite customers, then you will ensure customers loyalty.  Designing your website with bright, inviting colours will draw customers in. Colour plays a huge part in phycology. With bright colours representing openness and happiness. Therefore, when you choose the colour for your website, you must ask yourself what you want to achieve. If you want to be an inviting website that will be attractive to your target audience, then you need to choose bright, cheerful colours.

Another way to invite customers to your website using design techniques is to have a staff page that has pictured of the team. This will let the customer feel like they already know and trust you. Before people commit to a business, they like to know who they are buying from or working with. For this reason, designing an ‘our team’ page will be beneficial to your business. 

website design

Be Available

One thing that most companies get wrong is their availability. Although they might have the best-designed website it is pointless unless they put the effort in to be available to their customers. To build customer trust and loyalty you need to accessible and easy to reach. This will show your target audience how much you care and treasure their custom.

To ensure that you are conveying your availability on your website you need to use different design techniques. On your website, it would be beneficial to have a ‘contact us’ page. This page would give your customers a platform to contact you. This page should have a contact form as well as a direct email and phone number on it. Having this information available on your website will give your customers and potential customer alike all the information they need to contract you. Another thing you could add to your website design would be a ‘live chat’ design. This will provide your target audience with the chance to directly contract you in real time.

Website Design

Be Relevant

One of the most common reasons why people visit websites is to find out new information. Designing a ‘what’s new’ section, either filled with up to date information or new products will be extremely beneficial to your customers. to keep your customer’s loyalty and trust it is important to maintain your website. This will ensure that you have relevant, up to date information on it. Keeping the information new and existing will ensure your customers visit your website.

User experience design process

The Best Design For Conversion Optimisation or: How I Learned To Stop Worrying and Love UX

There has been a war raging for decades now, a secret war, a war none of the general public know is going on. It’s rarely talked about outside the relevant circles, yet it affects almost all of us on a daily basis. From when we use our mobile phones to get the next little widget off Amazon Prime to when we settle in on our couches to begin yet another binge of a TV series on Netflix, this war has influenced how we go about these tasks.

The war I’m talking about isn’t a conventional, physical war based around borders (or these days, the lack thereof) and control of raw materials. It’s an online war. A digital war.

It is the war between design and conversion optimisation.

The Varying Views of Web Design

In reality, no one wants this war to be taking place. Ideally, Design and Conversion should work in beautiful harmony together to increase brand representation and promote sales. Sadly, this is rarely the case, as good design does not always make for good conversion, and vice versa.

Designers will have an image in their head of an end aesthetic that is pleasing for the user, easy to navigate, and laid out in a graceful manner. Optimisers want an end UX that drives people down the sales funnel, regardless of looks. These rarely link up, resulting in both sides scrambling in the mud to gain a few metres of ground.

Understanding The Relationship

It is understandable that designers want a good looking website. It’s what they do. They want to produce an end result that is interesting, engaging, beautiful and, most importantly, one that the end user remembers.

They want to win awards for their design. They want their portfolio to look good, as this is their form of a CV. What they don’t necessarily take into account is that other factors exist in the creation of a website – forces, desires, goals and the like – that impact on the design of a successful website.

Essentially, money.

Websites exist to bring in money. They exist to be used. In specific, they are about conversions. Conversions mean that the user does something, interacts in some way with the website to bring them closer to purchasing, becoming a lead, signing up to a newsletter, whatever the end goal of the website is.

That being said, it’s difficult to convert a potential customer if your website does not look the part. Poor layout and low quality design will drive away the public in droves, ultimately making your website a failure.

Resolving The Relationship

There does in fact exist a sweet spot between these two opposing forces. This sweet spot can be viewed as the spots that exist in the yin yang symbol, small parts of the opposing side existing within it’s opponent.

This sweet spot is a new area of design and development called “User Experience Design”, or simply UX Design for short. The principles of the matter is thus:

  • If you design something beneficial for the user, it will be effective in conversion optimisation.
  • If you design something good for the user, it will be effective in search engine optimisation.

Remember, the user is everything. Know the user. Learn the user. Understand the user. Love the user.

As Sun Tzu said (roughly): “Know Thy User, Know Thy Business”

So how does this translate into UX?

web design at work

Less Is Better

The quickest way to make a website worse is to clutter it with more stuff. When talking about “stuff”, I’m talking about anything. Forms, image content, nav bars, you name it.

A now-common means of web design is a wireframe. This is a simple means of laying out the whole of design in such a fashion as to see where each element lies. If the wireframe is not simple, the website will not be simple.

Front And Centre

Whatever the main point of the website is should be instantly recognisable and as in your face as possible. It is, after all, the entire reason your customer base is on your website in the first place.

Contrast your colours. Use borders. Do whatever needs to be done to make sure that it sticks out.

 

White Space Is Key

White space, also known as negative space, is the absence of design elements on the page. The more white space, the better.

This is due to the fact that white space does not let the eye rest on it, forcing it towards points of interest. This, in turn, forces users down a funnel that will hopefully end up in the creation of, you guessed it, money.

Remember, UX Is Your Friend

This article has only touched on the topic of UX, but the point should be clear: Do not forget about or underestimate the power of UX.