Social media marketing plays a huge role in digital marketing and has revolutionised the way in which businesses/brands can connect with their audiences. It involves using social platforms such as Facebook, Instagram, Twitter etc to advertise products and services on Read More

What is Digital Marketing
What is digital marketing? Digital marketing is basically the element of online marketing, which uses web and internet based technologies like mobile phones, desktop computers and various other internet and digital media devices to advertise products and services to potential Read More

The Advantages to Brand Impact of Celebrity Endorsement
Celebrity endorsement is a popular marketing technique that is used by many companies to promote a product or service. A celebrity endorsement should represent the brand image and be a good fit for the brand. It is helpful for celebrities Read More