OK, so you may not be a graphic designer, but you can still create an email template that your clients or followers will love.

It is vital that you have an email template which stands out from the crowd, why? 205 billion email messages per day means almost 2.4 million emails are sent every second and some 74 trillion emails are sent per year. That’s why! Make sure that your mail isn’t lost in translation.

Adding in some design elements into your email marketing campaign will only enhance it, make sure you are up to speed with the latest email marketing trends.


Email marketing statistics

 Figures from last year show just how important is for you to get your email marketing strategy on point. The statistics from Smart Insights show miserable opening rates, proving that marketing as well as design is highly important.

·        Open rate: 24.79% (2016: 24.88%)

·        Click-through rate: 4.19% (3.42%)

·        Unsubscription rate: 0.49% (0.52%)

·        Click-to-open rate: 11.88% (10.88%)

·        Unsubscribe-to-open rate: 2.59% (2.72%)


Hub Spot have found that “33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. 

Users are spoiled for choice when it comes to emails, that means that they are only drawn to those that have interesting, eye catching subject lines. Make sure you are drawing your customers in by using engaging language. Examples which Hubspot use are:


email campaigns


Pick the right colours

 Make sure that the colours you use in your email marketing campaign reflect your logo and/or brand. It is also a smart idea to use complimentary colours. Make sure that you create a email template which is made up from a single colour palette.

Keep it Simple

 This is the best thing you can do 53 percent of all emails are opened on mobile devices. Make sure that your message isn’t drowned in text. Use clear call to actions and make sure you are directing your reader to your desired webpage.

 email design

Use images

Make sure you are using images in your email templates. Visual content is extremely successful.  77% of marketers stated that 71% to 100% of the content they published in 2015 contained visuals. Of that 77%, 40.5% of marketers stated that 91% to 100% of the content they published in 2015 contained visuals.

Make sure you are not using too many images however, as too many images can make your email load slowly. Millennials like things at the click of a button, don’t let your users scroll past your email in a hurry.

Start today

 There is no time like the present. Don’t put email marketing off. Trial and error is vital and a test campaign will not do any damage to your business. Have a friend look over your campaign before you send it out, feedback is a positive thing.