What is digital marketing? Digital marketing is basically the element of online marketing, which uses web and internet based technologies like mobile phones, desktop computers and various other internet and digital media devices to advertise products and services to potential customers. It makes use of different online tools and techniques including emailing, blogging, web videos, search engine optimization (SEO), social networking, pay per click (PPC) advertising and display advertising. These tools and techniques are used by professionals and companies who aim to increase their web traffic and improve user experience and loyalty.
Basically it uses the strategies that aim to increase website traffic and improve user experience and loyalty by getting good search results in organic and paid listings in major search engines like Google and Yahoo. The strategies make use of Pay per Click (PPC) ads, text links ads, banner ads and many more. It all starts by writing ads using keyword phrases and making them appear in major search results. Then a web developer or an experienced designer decides on what will be displayed on the results page. Keywords should be relevant to the product or service being promoted.
In order for any digital marketing channel to be effective, the following important factors have to be considered: visitor’s bounce rate, number of visits, time on the website, the conversion rate and the total number of clicks made. Bounce rate refers to the percentage of visitors who came to the site but exited the site within a short time. Number of visits refers to the number of visitors who came to the site and stayed for at least five minutes. Time on the website refers to how long the visitors stayed on the website.
The main goal of any digital marketing agency is to get as much as possible customer base. But the key to success for any online marketing company lies in the ability to convert potential customers into buyers. The best way to do this is to use social media platforms as one of the most efficient and effective tools available today for online marketers. The success of these companies usually revolves around the strategies used in the development of digital marketing campaigns that drive traffic to the company’s website.
The social media marketing strategy uses several platforms such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ among others to promote and sell their products and/or services. Some popular platforms being used by most digital marketing agencies include Facebook, Twitter, YouTube and Pinterest. For Facebook, they usually try to utilize the ‘Like’ and Share’ buttons to get more traffic to their website. The reason why Facebook is chosen by most agencies is because it has a large fan base that can be tapped to drive more traffic. Another reason why many businesses choose to use social media platforms for promotion is that they are very easy to manage.
The key to successful advertising in any form is being creative. When it comes to digital marketing, agencies should know how to harness the power of these new digital channels to increase the business’s visibility, drive more traffic to the company’s website and boost brand recognition. Agencies must understand how to make digital media work for their client. After all, if this doesn’t work, no one will be marketing their products and services using these new digital channels.